The Solar Annual Report, powered by the sun

+ news & issues | 2012-02-03 오후 8:26:10 | 조회수 : 1800 | 공개

 


 

http://vimeo.com/35691920

Solar energy is the main business of our client Austria Solar. That´s why we thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages.
“The Solar Annual Report 2011 – powered by the sun”


client: austria solar
agency: serviceplan campaign 3
chief creative officer: alexander schill
creative director: christoph everke, cosimo möller, alexander nagel
art director: matthäus frost
graphic design: matthäus frost, mathias nösel
copywriter: moritz dornig
account: christina paulus, stefanie zillner
production: melanie dienemann
photographs: michele di dio

printing: mory & meier
 

 
  • indoors the pages stay empty
     
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  • as soon as you go outside the content gets visible
     
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  • simulation
     
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  • client: austria solaragency: serviceplan campaign 3chief creative officer: alexander schill
    creative director: christoph everke, cosimo möller, alexander nagel
    art director: matthäus frost
    graphic design: matthäus frost, mathias nösel
    copywriter: moritz dornig
    account: christina paulus, stefanie zillner
    production: melanie dienemann
    photographs: michele di dio
    printing: mory & meier



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